Today, as with most new media technology, music is becoming more and more of a portable media- I-pods, mobile phones featuring MP3 players and of course the new i-phone. The trouble until now with portable music players is that the quality of sound has been compromised in order to increase portability. With the arrival of the i-phone, however, and the dozens of copy-cat phone designers who will surely mimic this new i-phone means that fairly soon everyone will have a mobile phone with an MP3 built in that does not compromise sound quality. Will this new development render the old fashioned passtime of sitting at home and listening to a CD or, dare i say it, an LP obsolete? This is yet another of the numerous new music technologies that is sucking the soul out of the music industry.